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What is the current situation and prospects of the children‘s playground industry?

What is the current situation and prospects of the children‘s playground industry?

12/23/2024 2:38:14 PM

With the development of the amusement industry, the level of design and manufacturing of amusement facilities in China is constantly improving.

There are also more and more varieties, from rotating to sliding, from powered to unpowered, from fixed to mobile, from ground to air, from indoor to outdoor, and from the previous single type to comprehensive type, but there is no regulation for them in Chinese standards. From the perspective of global development experience, the development of the amusement equipment industry is shifting from a single product production to an integrated production, research and development, sales, exhibition, and theme park management model, gradually shifting from the secondary industry to the tertiary industry with higher added value. Especially with the establishment of theme parks, it has driven the rapid development of local tourism, hotel catering, leisure shopping, real estate and other industries, forming huge business opportunities. Empirical data shows that for every one yuan earned from theme park tickets, it will drive a corresponding industry revenue of seven yuan. Disneyland and Universal Carnival tours around the world, as well as the "tourism+real estate" model in Shenzhen Overseas Chinese Town.


There are two types of children‘s playgrounds: outdoor children‘s playgrounds and indoor children‘s playgrounds. The indoor children‘s playground includes three main themes: candy series, forest series, and ocean series. Outdoor children‘s playgrounds are relatively large in scale, with some being set up in parks or amusement parks.

Nowadays, children‘s playgrounds have expanded from big cities to small cities, from small cities to towns and rural areas, from shopping centers to malls, from malls to communities, from communities to children‘s toy stores, mother and baby product stores and other related children‘s businesses. It can be seen that the children‘s playground market is constantly expanding, and the development prospects are gradually increasing.
The development time of children‘s amusement parks in China is not very long. With the economic development of various countries, the development of the amusement industry is getting faster and faster, and the amusement equipment is also warming up, which has driven the development of a series of industries and has great potential for increasing added value. The development of the amusement industry drives the growth of amusement toys, which indirectly enhances the value of nearby areas. The upstream industries of children‘s amusement parks mainly include amusement park equipment production and processing enterprises, company service management enterprises (such as security, enterprise training, etc., which are generally needed by companies), real estate enterprises, and architectural design enterprises. The downstream industry mainly consists of end consumers, as well as merchants and tourism service companies in the tourism and catering industry, leasing venues to open stores (cinemas, entertainment venues, food venues, etc.).

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